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Fran Haarsma writes, directs and produces quality information and training DVds and videos. Awards – Gold Clio, Australian Writers and Art Directors award, Australian Television Society Penguin, Gold Serif Business Communications.
Some of the corporate and training DVDs/videos Fran has written and produced cover: Aged care - encouraging carers to use respite services, presented by one of Australia’s living treasures, Charles 'Bud' Tingwell. Health - Explaining swallowing difficulties and management strategies for these difficulties in a range of situations. Sold in Australia and overseas. Human interest - The innovative Home Share Victoria scheme matching older and younger people. 'Do Care', a program of Wesley Mission where people visit and go out with people who are isolated in their own homes. Community services - Explains the concept of 'Duty of Care' for community care workers in a non-threatening and easy to understand manner. Government services - Austrade and the Department of Foreign Affairs and Trade introduced new administrative support arrangements - hard to believe, but we gave this topic a bit of pizzaz and life. We did the same when a new computer system, 'Job Brokerage', was explained to DEET staff. Somebody has to make bureaucracy interesting! Business - An eight-part module on business skills for the New Enterprise Incentive Scheme. Agriculture - A series of videos to train workers in the pig industry, (including a post mortem on a pig – it was a very fast shoot), growing export-quality asparagus for the Japanese market. Sheep dogs, yabbies, worms, weeds, ducks and bees. Food - Preparing food safely for community care workers who work in people’s homes. Smith’s potato chips - about growing and cooking but not eating. Safety - About Unilever’s food manufacturing plant at Knoxfield. Safe work practices in the home for home care workers. Disability - Teaching all of us to overcome our fear and lack of experience by providing a guide to communication and etiquette with people who have a disability - used by Virgin Airlines, National Bank, Centrelink, TAFEs as well as the community care sector. Horticulture - Fleming’s Nurseries – introducing new cultivars to growers around Australia. A 13-part regional TV series on handy gardening hints. Engineering - A new dredging machine for the esteros or canals of Manila, as well as the oddly named Remedial Concrete (it’s a polymer injected into cracking concrete). Technology - An acclaimed video for Australian Distributed Incubator which identifies information technology business opportunities and brings venture capital to these opportunities Education - For the Board of Studies and the Australian Quality Council. Koori English Literacy Project, as well as a promotional video for International Baccalaureate (see if you can spot Michael Klim). Indigenous - Yorta Yorta language video presents Yorta Yorta language and culture. 'Let’s Talk Business' encourages Koori women to start their own business. 'So You Want To Be A Director' focuses on the duties and responsibilities of being a director of a community organisation. Kids and Animals - 'Cat Rap' is a very groovy video to encourage kids and teenagers to care for cats. Science - DNA and sheep (this was pre-Dolly) Environment - A series of TV commercials on salinity for the rural community. Fran specialises in clear communication - making the complex simple and understandable and getting real people to tell their stories to engage and involve the audience. Sensitive and complex subjects are addressed with clarity and compassion. FRAN HAARSMA PRODUCTIONS 7 Murray
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